Muxy is an early stage audience interaction technology startup based in Austin, Texas.
During my time at Muxy, I worked primarily on design for contract projects for clients including the NBA, the Game Awards, Overwatch League, SXSW, and more. Muxy was focused on developing applications that served as an interactive layer on top of live streams that audiences could use to engage during broadcasts, primarily on Twitch. These applications were extremely novel at the time, and I often assisted with writing the proposals to potential clients that would accompany preliminary UI designs. Projects I worked on accumulated millions of clicks and successfully helped to establish a new software category that continues to gain traction as a marketing strategy for Twitch activations.