Ladder is an early stage fitness startup based in Austin, Texas.
During my time at Ladder, I was the only designer at the company and led projects across both product & marketing initiatives. My initial focus was iterative work on an existing one-to-one personal training product, & later transitioned to leading design of a net-new small group training product known as Ladder Teams.
Projects I worked on included the previously described iOS App Store consumer fitness products, as well as internal web applications required to support those products. Marketing projects I worked on included numerous responsive landing pages (many of which I built myself using Webflow), creative direction & branding, pitch decks, photo editing, and more.